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Established in 2015, The 3rd Place in downtown Wilmington was “your neighborhood living room”. For local Delaware residents, it served as a cafe, lounge, art gallery, music venue, and quiet area to drink hot beverages or get some work done in a relaxing setting. Think Central Perk or Luke’s if they were more diverse, less nineties, and more community-focused.
![](https://cdn.myportfolio.com/bdd383ef-738d-4184-b27a-d7183da664a9/2d90af15-1eca-4aa3-b32c-c3e3810a5ea6_rw_3840.png?h=00cc2ff4c5f30e8ecf0e3e26c0c1b97c)
The brand aesthetic was aiming for nostalgia, influenced by mid-century cafes and gathering spaces. The color palette evokes a coffee shop with its warm browns and cream, balanced by the cool pop of retro sea foam teal. These colors were also incorporated into the shop’s furnishings and decor.
![](https://cdn.myportfolio.com/bdd383ef-738d-4184-b27a-d7183da664a9/6060a0f7-4f9e-44a2-9f97-24c7027dd57f_rw_1920.png?h=c3f04c405225c95f2093159e85efe353)
![](https://cdn.myportfolio.com/bdd383ef-738d-4184-b27a-d7183da664a9/854686f5-63cb-4319-9b91-dc301e3c8dda_rw_3840.png?h=d564018b2b624c529e6304e5a6200eb0)
The customized Forque font and Lobster typeface were also selected as throwbacks to a 1950’s kitchen without treading into kitsch territory.
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![](https://cdn.myportfolio.com/bdd383ef-738d-4184-b27a-d7183da664a9/3bff6f69-3773-41c0-9f34-798eec25b3f1_rw_1920.jpg?h=cd3caf8de01abf4ddf817e89117cf7f7)
![](https://cdn.myportfolio.com/bdd383ef-738d-4184-b27a-d7183da664a9/cdc9ca3b-100b-4373-996a-6d916aebace9_rw_1920.jpg?h=aebc5d4bda4ddefd57588196209b9949)
Typefaces:
Forque (customized), Lobster, Brandon Grotesque
Forque (customized), Lobster, Brandon Grotesque