Challenge:
Kenneth Mink is a fine rug distributor whose collection can be purchased through Macy’s and Bloomingdale’s department stores. They approached me in 2016 to design their logo for their quality brand of products that would be a balance of modern and distinguished.

Solution:
For the logotype, the spaced-out serif in all caps, looks elegant while the handmade letter K is a graphic representation of the loop-stitch used to make rugs.

Typefaces:
Custom hand lettering and Minion Pro

kennethminkhome.com
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