Reusable grocery bag design for Giant Food’s 2024 “This is Home” campaign. I was selected as the featured artist for the state of Delaware.
Challenge:
The creative brief was to represent my home and home state in some way that would incorporate Giant’s brand color (purple) and logo.
Solution:
My quilt pattern concept incorporated a customized palette that included Giant’s purple as well as shades of Delaware’s blue and gold state colors. I incorporated various state animals and foods in my folk art-inspired design, including: state bird (blue hen), state insect (ladybug), state dessert (peach pie), and state fruit (strawberry).
The creative brief was to represent my home and home state in some way that would incorporate Giant’s brand color (purple) and logo.
Solution:
My quilt pattern concept incorporated a customized palette that included Giant’s purple as well as shades of Delaware’s blue and gold state colors. I incorporated various state animals and foods in my folk art-inspired design, including: state bird (blue hen), state insect (ladybug), state dessert (peach pie), and state fruit (strawberry).
Original concept sketches:
