Fair Fonts is Fontspring’s way of implementing fair trade principles in the typographic industry. While most other distributors make money from fees, subscriptions, and low royalty rates, Fontspring chooses to offer the best possible experience for customers and designers alike - making font licensing easy, and offering the highest royalty rate to font designers.
I used green in throughout the Fair Fonts branding to denote its roots in fair trade. The Fair Fonts logo is primarily seen stacked, but an alternate horizontal layout could be implemented as well. Both lockups are two-color logos with variants for both a light and a dark background.
Typeface:
Zulia Pro (customized)
Zulia Pro (customized)