One assignment I had at Fontspring was to design an official mascot to represent the brand. I was given one hour to brainstorm at least 5 different options, and I was told to not spend more than ten minutes on any given character.

We landed on a Quick Brown Fox named Dash. His fast and friendly personality aligned perfectly with Fontspring’s eager-to-please, happy-to-help, and worry-free reputation.

Dash’s hoodie features a Proxima Soft ampersand.
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