Challenge:
One assignment I had at Fontspring was to design an official mascot to represent the brand. I was given one hour to brainstorm at least 5 different options, and I was told to not spend more than ten minutes on any given character.
Solution:
We landed on a Quick Brown Fox named Dash. His fast and friendly personality aligned perfectly with Fontspring’s eager-to-please, happy-to-help, and worry-free reputation.
Typeface:
Dash’s hoodie features a Proxima Soft ampersand.
One assignment I had at Fontspring was to design an official mascot to represent the brand. I was given one hour to brainstorm at least 5 different options, and I was told to not spend more than ten minutes on any given character.
Solution:
We landed on a Quick Brown Fox named Dash. His fast and friendly personality aligned perfectly with Fontspring’s eager-to-please, happy-to-help, and worry-free reputation.
Typeface:
Dash’s hoodie features a Proxima Soft ampersand.